HD Connectivity announces new operating structure


AV technology evolves at an ultra-fast pace, as does our company. Today I want to tell you about two new company formations and a new name… ONE AV.

A decade ago we founded HD Cable Ltd, (later renamed HD Connectivity) with just a small range of HDMI cables accompanied by a simple direct purchase experience. Presently we supply some of the most technically sophisticated and large-scale HDMI distribution systems in the world and we find ourselves involved in increasingly diversified business relationships in multiple sectors and global marketplaces.

Over the past few years we have also made strategic investments in startups operating in new product categories that are complementary to the audio visual arena. In the coming months you will see some of these startup’s products being brought to market by our team.

So, in response to wide ranging changes in the business context of HD Connectivity Ltd, we are implementing a corporate restructure designed to dedicate tremendous focus on each brand’s individual strategy, target customer-base and markets. HDanywhere and Just Add Power are branching off as separated independent businesses and we are launching the new purchase portal company of ONE AV to take care of order processing and fulfillment.

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Chris Pinder

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